New York - Event Production: Breaking Into The Business With GRAMMY U

GRAMMY U's picture


By: Rachel Insalaco / GRAMMY U New York Representative

Back on February 15, members of the New York chapter of GRAMMY U were given the opportunity to learn about event production at one of the premiere music venues in the country: Beacon Theatre. Long considered the “older sister” to Radio City Music Hall, Beacon Theatre was declared a national landmark in 1979. Upon entering, GRAMMY U students were immediately awestruck by the vaulted ornate ceilings, large chandeliers, and gilded murals that adorn the venue.

Administrative Coordinator Priscilla Hernandez began the tour by leading students through the lobby to the loge level of the theatre. After pausing a few moments for students to take photographs of the stage from this vantage point, the tour continued to the balcony level. Once there, Event Production Manager Andrew D’Alessandro gave students some background about how he came to work at the Beacon, emphasizing the importance of organizational and communication skills. Assistant General Manager Robert Carney then educated students about many of the technical aspects of event production, touching briefly on lighting, audio, theatre maintenance, and event booking.

The next stop on the tour was the stage. Students listened intently as Robert recounted the artists who had stood there before: Bruce Springsteen, Michael Jackson, Adele, Coldplay, and many more. Once the group had reconvened in the lobby for a group photograph, many students spoke about the wonderful experience they had had learning about the ins and outs of event production. As one GRAMMY U member noted, “GRAMMY U is always really good at showing us the big picture.” Surely, looking out from the stage of the world-famous Beacon Theatre will be one picture these GRAMMY U students will never forget!


Sheila.K.Elias's picture

It is always a great opportunity to step outside of the books and into the real world for some learning. Thank you for the opportunity to attend this event!

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