Texas - GRAMMY U SoundChecks With Lecrae

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By: Sandi Pogue / GRAMMY U Texas Chapter Campus Ambassador

Lecrae had a lot to say. Students first gathered at the artist's tour bus, where we had the opportunity to learn directly from the tour manager. He discussed his role on the team, and then proceeded to demonstrate several of the exciting affects that bring the stage to life each night, as well as the twenty-five-foot lift that Lecrae rides in on at the beginning of the concert.

Following a unique behind the scenes look at stage production, students sat down for a Q&A with Lecrae. The GRAMMY-winning artist informed us to always have a business mindset and to be able to maintain a non-emotional artistry. He emphasized that you should not have a poor business structure, as well as to get to know yourself and understand what kind of artist you are. He said to see people as humans – not just as famous people – because you are more personable when you don’t idolize someone.

The newer the artist, the more likely the fan base will be streaming. He has two separate fan bases. There are his older fans that will only buy his music, and the younger fans who typically use streaming services.  He gave us a few examples of ensuring a continual money stream, such as touring, merchandising, and licensing.

He said that “a GRAMMY is like a gold medal for an athlete.” He expressed how this recognition truly paved the pave for several different opportunities for him. Overall, students were thrilled to hear from such an insightful, talented artist! 

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