Chicago - GRAMMY U Behind The Scenes at Lollapalooza
Aug 8, 2014
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The Recording Academy -
The Recording Academy -
The Recording Academy -
The Recording Academy -
The Recording Academy -
The Recording Academy -
The Recording Academy -
The Recording Academy -
The Recording Academy
On July 31, 2014 GRAMMY U members got an exclusive behind the scenes tour of Lollapalooza. They were able to hear from the marketing team about the logistics of setting up the festival, patron services, dining, and the festival's environmental awareness. GRAMMY U had the opportunity to walk onto Eminem's stage, visit the press area and learn about social media outreach that goes on during the festival.