GRAMMY Pro Administrator's picture

GRAMMY Pro Administrator

We're here in Austin, Texas for the annual South by Southwest music festival and conference! Take a look at the full calendar of events, showcases, and presentations that The Recording Academy is busy with this week and follow us on Twitter, Instagram and on our Tumblr blog as we cover the festival!

Click on the titles of each event listing for more information and make sure to RSVP, buy tickets, and add sessions to your schedule.

Tuesday, March 17th

GRAMMY Amplifier Showcase
1 - 5 p.m. & 8 p.m. - midnight
Mellow Johnny's / Rolling Stone Stage
​​Hyundai and The Recording Academy present the third annual GRAMMY Amplifier, an innovative, online music initiative aimed at mentoring emerging artists and providing them the opportunity to elevate their careers by showcasing their talent. Two of the GRAMMY Amplifier winners will be announced at the Rolling Stone Stage during SXSW and one of those winners will kick off the evening show, performing alongside artists including Tove LoFetty Wap, and the Zombies[RSVP required]

Wednesday, March 18th

Sinatra: An American Icon
3:30 - 4:30 p.m.
Convention Center, Room 16AB
Explore the life and legacy of Frank Sinatra with this panel presented by The GRAMMY Museum celebrating what would have been his centennial birthday. Museum Executive Director Bob Santelli will be speaking alongside Frank Sinatra Jr., Max Weinberg, and Charles Pignone (Frank Sinatra Enterprises). [SXSW badge holders only]

​Thursday, March 19th

The Who at 50 Panel
2 - 3 p.m.

Convention Center, Room 16AB
The GRAMMY Museum celebrates 50 years of the Who by looking back on the band's incredible career. Holly George Warren (writer, Jackalope Press), Colin Blunstone (the Zombies), Clem Burke (Vice President, Blondie Music Inc.), Rob Argent (the Zombies), Steven Van Zandt (Chairman/CEO, Wicked Cool Records), and Chuck Prophet will sit down with Museum Executive Director Bob Santelli to extol the band's impact on rock history. [SXSW badge holders only]

GRAMMY Producers On The Record & VIP Reception
3:30 - 4:30 p.m. & 4:30 - 5:30 p.m.

Convention Center, Room 16AB
​Join GRAMMY-winning and -nominated producers Alex Da Kid, John Alagia, and Ray Benson for a discussion about some of their great studio creations - and the behind-the-scenes stories about how they were made. Stop by to hear some never-before heard demos of well-known recordings and stick around for the VIP reception! [SXSW badge holders only. RSVP required for VIP Reception.]

GRAMMY Block Party
5:30 - 9 p.m.

Four Seasons Hotel - 98 San Jacinto Blvd
This industry exclusive event during Austin's premier music week features live performances by: GRAMMY-nominated Plain White T's, Lifetime Achievement Award recipient​ Flaco Jimenez featuring Los Texmaniacs with special guest Gloria Trevi, GRAMMY-nominated Paul Wall and Slim Thug with special guest DJs Michael "5000" Watts and OG Ron C, Robert Earl Keen, and Riders Against The Storm. Free for Recording Academy and GRAMMY U members. RSVP by Tuesday, March 17. [RSVP/tickets required]

HOMEGROWN: Los Angeles Showcase Presented by The GRAMMY Museum
8 p.m. - 1:40 a.m.

The Velveeta Room - 521 E 6th Street
The GRAMMY Museum is bringing a little bit of Los Angeles to Austin with their annual Homegrown showcase. Wardell, Milo Greene, Dylan Gardner, HOLYCHILD, the Lonely Wild, and Death Valley Girls will be demonstrating the talent born from the City of Angels. [SXSW badge holders only]

Friday, March 20th

Americana - Future, Present, Past
12:30 - 1:30 p.m.

Convention Center, Room 16AB
Explore the evolution of Americana with some members of the close-knit community supporting it. Vice President of The GRAMMY Foundation/MusiCares Scott Goldman leads a conversation with music writer Peter Blackstock, MJF Management's Marc Friedenberg (Jamestown Revival) and Jamestown Revival's Zach Chance and Jonathan Clay. [SXSW badge holders only]

Celebrities and Addiction: Personal Struggles on the Road to Recovery
12 - 1 p.m.

Gibson Showroom - 3601 S. Congress Ave., Suite G400
MusiCares Healthy Essentials presents a discussion on the unique challenges facing celebrities and others who make their living in the public eye. Music TV personality Matt Pinfield and musician Wayne Kramer, in conversation with MusiCares' Harold Owens, will explore the substance abuse and addiction struggles they have faced and the successes they have since achieved on the path to recovery. [RSVP required]

GRAMMY Pro Studio
1 - 7 p.m.

Gibson Showroom - 3601 S. Congress Ave., Suite G400
​GRAMMY Pro Studio is an exclusive filming experience featuring a diverse program of conversations with industry insiders and creative professionals focusing on how artists can elevate the business and craft behind their music. Speakers include Greg Hammer (Red Bull Records), Rich Bengloff (A2IM), Sean Stuart and Colin Hanks (Producers, All Things Must Pass: The Rise and Fall of Tower Records), Nakia (Artist & a Governor of The Recording Academy Texas Chapter), Kristen Kurtis​ (KGSR APD/MD & Midday Host​)​, Allen Bargfrede (Executive Director, Rethink Music for Berklee College of Music), and Neeta Ragoowansi (Women In Music). Following the afternoon of informative and entertaining talks, breaking artists will take the stage for the performer showcase, including ​Greg HoldenJames McMurtry, Dylan Gardner and more to be announced. Plus, experience the latest hi-res and hi-fi Gibson products in the Listening Lounge. [RSVP required]

2 - 3 p.m.

Convention Center, Room 16AB
Get an inside look at the Jaco Pastorius documentary, exploring the life and impact of the revolutionary bass player. Director Paul Marchand will sit down with Producer Robert Trujillo (Metallica), Peter Erskine (Weather Report), and Pastorius's son John Pastorius to talk about making the documentary and the memories they have of Pastorius. [SXSW badge holders only]

​Saturday, March 21st

Art of the Craft With Larry Klein
2 - 5 p.m.
Arlyn Studios - 200 Academy Drive #140
The Producers & Engineers Wing and the Texas Chapter invite members to an up close and personal conversation with multiple GRAMMY-winning producer Larry Klein at the renowned Arlyn Studios. Enjoy a host bar, appetizers, and networking with fellow P&E Wing members of the Academy. [Member RSVP required]

MusiCares Hearing Clinic
12 - 5 p.m.

Convention Center, Room 5AB
​Stop by the convention center for a hearing screening and impression provided by MusiCares. Services available for music professionals with at least five years of industry experience, or recording credits, who qualify through MusiCares. [SXSW badge holders only]

Benefits of Membership

The Recording Academy is the preeminent organization for musicians, producers, engineers and other music professionals. Our mission is to advance artistic and technical excellence, work to ensure a vital and free creative environment, and act as an advocate on behalf of music and its makers.

Our members have access to live events all around the country, as well as 24/7 access to the GRAMMY Pro library of video and editorial content, which explores the industry and craft of music.

Learn More