Philadelphia- Working Your Release #1


Mar 20 2018 - 7:30pm - 10:00pm EDT

This event has been canceled due to weather.  Information about tonight’s program and the rest of the series will be announced later this week.  We sincerely apologize for the inconvenience.

Working Your Release 

A three-part series where you'll learn how to build your next release strategy, from marketing plan to monetization.

Tuesday, March 20 7:30-10pm  The Strategic Plan

Join us for the first of a three-part series where you’ll learn how to build your next release strategy, from marketing plan to monetization.  Each night will feature artist case studies to dive into the decisions and directions necessary for strong results.

Determining who you need: manager, strategist, publicist, distributor and others- how do you determine those needs, when do you bring them in, and getting the plan started.

  • Matt Cappy- Ropeadope recording artist, touring trumpet player, music director and composer
  • Fabian Brown- In House Publicity, Ropeadope Records
  • Aalyah Duncan- Publicist, A-List PR
  • Lori Landew- Partner, Fox Rothschild Entertainment Department

Developing a radio promo strategy, a streaming outlet strategy, and securing the pieces to make that work.

  • Will Downing- GRAMMY-nominated Shanachie recording artist
  • Aliya Crawford- Sr.Vice President, W&W Public Relations
  • Randall Grass- General Manager, Shanachie Records
  • Matthew Jurasek- Sr Account Publicist and Director New Media, DL Media
  • Nick Rizzuto- Sr Manager, Market and Strategy, Fame House


World Café Live

3025 Walnut St, Philadelphia, PA 19104

*RSVP Required

**Please note all GRAMMY U slots for this event have been filled and we are only accepting RSVPs for active Voting and Associate members at this time.



World Café Live
3025 Walnut St
Philadelphia  Pennsylvania  19104
United States

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The Recording Academy is the preeminent organization for musicians, producers, engineers and other music professionals. Our mission is to advance artistic and technical excellence, work to ensure a vital and free creative environment, and act as an advocate on behalf of music and its makers.

Our members have access to live events all around the country, as well as 24/7 access to the GRAMMY Pro library of video and editorial content, which explores the industry and craft of music.

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