Philadelphia- Working Your Release #2


Mar 27 2018 - 7:00pm - 10:00pm EDT

Working Your Release A three-part series where you'll learn how to build your next release strategy, from marketing plan to monetization.

Tuesday, March 27 7-10pm  Marketing Promotion Touring & Merchandising

Join us for the second of a three-part series where you’ll learn how to build your next release strategy, from marketing plan to monetization.  Each night will feature artist case studies to dive into the decisions and directions necessary for strong results.

Building a marketing and promotion plan- how to get maximum exposure for the release and potential shows

  • Eric Roberson- multi-GRAMMY nominated independent artist
  • Serena Boyd- Senior Account Publicist, Tracey Miller & Associates
  • Derrick Corbett- Dir of Urban Programming, Clear Channel Radio
  • Michael McArthur- co founder and manager, Mama's Boys Entertainment
  • Bruce Warren- Assistant GM for Programming, WXPN

Tour planning- where, why and how to pay for it; merchandising best practices for income

  • Ben Weinman- founding member Dillinger Escape Plan, founder Party Smasher Records, manager Kimbra
  • Jim Foley- Brand Manager,
  • Jack Hedges- VP Marketing, Canvasback Records
  • Rennie Jaffe- Vice President, Relapse Records- manager, Kurt Vile, Waxahatchee
  • Ami Spishock- Fort William Management, Manager for War on Drugs
  • Bruce Warren- Assistant GM for Programming, WXPN


World Café Live
3025 Walnut St, Philadelphia, PA 19104

*RSVP Required

**Please note all GRAMMY U slots for this event have been filled and we are only accepting RSVPs for active Voting and Associate members at this time.



World Café Live
3025 Walnut Street
Philadelphia  Pennsylvania  19104
United States

Benefits of Membership

The Recording Academy is the preeminent organization for musicians, producers, engineers and other music professionals. Our mission is to advance artistic and technical excellence, work to ensure a vital and free creative environment, and act as an advocate on behalf of music and its makers.

Our members have access to live events all around the country, as well as 24/7 access to the GRAMMY Pro library of video and editorial content, which explores the industry and craft of music.

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