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Art Of The Craft: Swizz Beatz and Ken "Duro" Ifill | New York

GRAMMY-winning producer, Swizz Beatz appeared at Avatar Studios in New York City to sit down with GRAMMY-winning engineer/producer Ken “Duro” Ifill as part of GRAMMY Pro Art Of The Craft: Sounds Of The City presented by the New York Chapter of The Recording Academy. Beatz talked about his early work as a DJ and how he turned his passion and skill for making simple intros for mixtapes into a wildly successful career as a producer, including mentions of some of his favorite production tools. The two studio veterans discuss the personal and cultural perspective that develop from musical experiences and stress the importance of having fun and challenging themselves and the artists they work with during the creative process.